Good organisations are often more capable than their brands suggest.
How we help
Six ways we can help your business
01
A clearer reason for the right clients and customers to choose you
02
A brand that reflects the spirit and ambition of the business
03
A coherent structure across services, offers or business units
04
Greater consistency across internal and external brand moments
05
Build on your reputation and strengthen existing brand equity
06
A practical brand system capable of supporting your next stage of growth
How we work
We begin by understanding what the business has become and what the existing brand is communicating (or not).
Together, we determine what to keep, what to change and what to create.
We develop the strategy, structure and identity system needed for what's next.
Define
Design
Put it to work
Trusted specialists and production partners are brought into the work when required.
Why Now Next?
Now Next is led by Rob Chivers, an award-winning brand and design specialist with more than 20 years of experience across Australia, Ireland and the UK.
Much of Rob’s experience has been with established and complex organisations, where a brand needs to work across different audiences, products, teams and parts of the business.
Rob has led major brand and identity projects for ASX 100 companies, international organisations and growing businesses across financial services, healthcare, education, infrastructure, tourism and member organisations.
His work spans strategy, brand architecture, identity systems and implementation. Early decisions are made with an understanding of where the brand will eventually need to show up.
Clients work directly with Rob throughout the project.
Are we right for you?
Established organisations whose brand no longer reflects the business behind it
Growing businesses that still look like an earlier version of themselves
Founder-led businesses ready to build a brand that can grow beyond the founder
Businesses with multiple offers that have become confusing and difficult to explain
Organisations after change following growth, acquisition or a shift in direction
Leadership teams ready to align the brand with where the business is heading
Common questions
Do we need a complete rebrand to work with you?
Not necessarily. Sometimes a brand needs a substantial rethink. In other cases, the foundations are sound but particular parts of the identity, messaging or client experience need to evolve. We begin by understanding what is working, what is getting in the way and what will make the greatest difference.
Who do you typically work with?
We work with established organisations, growing businesses and founder-led businesses where the brand no longer reflects the business behind it or where it is heading. That might be because the business has grown, changed direction, added new offers or simply outgrown an earlier version of its brand.
Who would we be working with?
You would work directly with Rob Chivers, founder and creative director of Now Next. Rob has more than 20 years’ experience developing brand identities and communications in Australia, Ireland and the UK. Depending on the project, additional designers and specialist support can be brought in where required.
How are projects scoped and priced?
Projects are scoped around the work required rather than placed into a standard package. Larger engagements can be divided into stages, helping you make decisions progressively and manage the investment over time. After an initial conversation, we can recommend an appropriate scope, timing and fee.